Is there a need of technology solutions and analytics to intelligently mine transaction data for business gain?

Author: Readywire

Willingness to adopt new technologies that have proven to be low in complexity, high in relative advantage and ease of use, will also help in better decision making and dealership business viability.

Recent study conducted by FADA in collaboration with a Singapore consumer-insight led consulting and advisory firm, PremonAsia highlighted the importance of the same and relationship between auto dealers and their OEMs.

Mr. Vinkesh Gulati, President, FADA, said, “There is a need to have technology solutions and analytics to intelligently mine transaction data for business gains as Business viability is the biggest concern of auto dealers across all segments of the Industry. Also, creating a digital platform to measure the effectiveness of marketing expenditure is reflective of a changing mindset.”

Source: FADA

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