In the context of the rapidly evolving automotive industry, digitisation has become not just a trend, but a necessity for modern dealerships. This article explores how digitisation meets the needs of various stakeholders—owners, customers, employees, OEMs and key influential entities such as the government and banks—making it a panacea for today’s dealerships.
Owners
Dealership owners strive for efficient operations and desire seamless processes that function smoothly without the need for constant oversight. Owners prefer to be alerted only when issues arise, allowing them to focus on strategic decisions. Process-driven workflows ensure standardised procedures, reducing errors and enhancing efficiency. Fraud prevention through enhanced controls is a priority. Owners seek real-time operational visibility, enabling informed decision-making. A system-dependent approach, rather than relying on individuals for reports, ensures accuracy and timeliness, providing a clear snapshot of current operations.
Customers
Customers today seek a seamless and efficient experience. They prefer minimal paperwork, favouring digital records that ensure data security. Reliable commitments, free from the risk of manual errors and cancellations, are crucial. Efficient record-keeping allows quick access to histories, enhancing customer satisfaction. Customers also desire a system-dependent approach, ensuring consistent service regardless of personnel changes and avoiding the heartburn of starting over with new staff.
Employees
Employees benefit significantly from digitisation. The reduction of repetitive tasks through automation allows them to focus on more creative and strategic activities. System-driven intelligence enhances the performance of lesser-skilled employees, thereby reducing training time and errors. Employees also appreciate having accessible records, eliminating the need to sift through mountains of paperwork. Digitised systems minimise mistakes, creating a more efficient and error-free work environment.
OEMs
Original Equipment Manufacturers (OEMs) seek customer satisfaction and financially stable dealerships. Minimising customer complaints through excellent service is paramount. Profitable dealerships ensure financial stability, enabling reinvestment and growth. Digitisation supports these objectives by enhancing service quality and operational efficiency.
Government
Governments require dealerships to adhere to regulations and standards. Efficient tax collection through accurate and timely submissions is essential. The availability of detailed records for audits ensures compliance with governmental requirements. Digitisation facilitates these processes, making it easier for dealerships to meet regulatory demands and maintain transparent operations.
Banks
Banks have a vested interest in ensuring that dealerships are efficient, productive, and financially healthy. Streamlined operations that maximise output and profitability are crucial for servicing loans. Banks want to ensure that businesses remain competitive and sustain long-term profitability. Digitisation plays a key role in achieving these goals, providing the necessary tools for efficient and productive dealership operations.
Conclusion
To meet the diverse needs of all stakeholders, dealerships require great record-keeping, efficient operations, and effective oversight with system alerts. Digitisation provides a comprehensive system that manages all aspects of the business process end-to-end, eliminating manual errors and ensuring seamless integration across the organisation.
Readywire: The Solution
Readywire addresses this gap by offering affordable, end-to-end digitisation solutions tailored for dealerships. By providing a comprehensive system, Readywire enables businesses to focus on profitability and growth. Dealerships can transition from manual, error-prone processes to streamlined digital operations, ensuring they remain competitive in the modern market.
Mr Yasuhide Mizuno, the CEO of Honda Mobility, was quoted by FT to state, “Software might be the new weapon in the car development process”. We at Readywire firmly believe that this statement holds true even for car retailing as much as it does for the car development process.
